The Pro plan in depth (from $180/mo)

Pro is for growing portfolios, managers, and multi-entity owners — the plan where Stonerow starts wearing your brand and talking to every tenant at once.

Pricing

On the 12-month plan: $2,160 paid yearly ($180/mo — best rate, Concierge Onboarding included free), $570 paid quarterly ($190/mo), or $200 paid monthly. No-commitment Flexible: $240/mo. Early exit from the 12-month plan = remaining balance due, stated plainly on the pricing page.

Everything Pro adds to Standard

• SMS messaging to tenants through your configured SMS provider.
• Broadcast announcements & email campaigns — all tenants or by property; snow-emergency parking rules in one send.
• White-label branding: your name, color, and logo across the app, tenant portal, and login.
• Custom sending domain so email arrives from your domain, not ours.
• Multi-account management for portfolios split across legal entities.
• Full audit export for compliance reviews and clean handoffs.
• API access for your own tooling and reporting.
• Advanced screening: income verification, screening fraud scan, and application analytics.
• Concierge Onboarding available: $400 — included free when you pay yearly.

Who runs on Pro

Managers presenting a branded portal to owners and tenants, multi-entity owners who need one login across LLCs, and operators whose tenant communication is high-volume enough that SMS and broadcasts pay for themselves. Every new organization tries all of this free for 30 days. Full table: the product matrix.

Common questions

Do I need Pro to stay compliant?

No. Deposit-cap enforcement, deposit-interest accrual, statutory late-fee limits, compliance notices, the append-only ledger, and the audit log are free on every plan including Core, permanently. Pro buys scale, brand, and reach — never legal safety.

What does bring-your-own-provider mean in practice?

Stonerow does not resell messaging. You connect your own email and SMS provider accounts, so you pay your provider's rate with no per-message markup from us, and there is no per-document e-signature fee at any tier.

Who actually needs multi-account management?

Owners whose buildings sit in separate LLCs, and managers running several owners' portfolios. One login, separate books, no cross-contamination between entities — which matters at tax time and matters more if one entity is ever in dispute.

Can I try Pro before committing?

Every new organization gets a full 30-day Pro trial with no credit card. Everything above is switched on for those 30 days, so the decision is made on your own portfolio rather than on a demo.